Moving from Free Rider to Engaged Member

The Senior Executives Association, which dedicates itself to serving federal leaders, is refocusing its membership strategy. 

That transition involves a new strategic plan, chapter growth, tiered membership, and partnerships to grow nondues revenue.

Throughout his leadership, he saw a fundamental issue in how SEA served members. The association advocated for its members’ interests but did very little when it came to actively engaging its members.

“For years, we were the voice of the SES,” he says. “But really, what we’re trying to do now is have the SES be the voice for the association.”

This membership shift is being ushered in by a strategic plan that Valdez outlined when he took over as president in September.

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