Is coaching the same as personal counseling?

No. Personal counseling (or traditional therapy) focuses on a person’s past and deals with healing emotional pain. Coaching focuses on the present in order to assist the individual in envisioning a desired future and creating actionable strategies for achieving specific goals in one’s work environment and personal life. Coaching is not to be construed as, or a replacement for, counseling, psychotherapy, legal counsel, or medical advice. In an executive coaching engagement, the manager is solely responsible for creating his or her own decisions and results.


Business Hours

The Senior Executives Association is
available eight hours a day during normal business hours.

Monday-Friday: 9am to 5pm 
Weekend: Closed

Our Office Location

  • 7918 Jones Branch Drive, Suite 300
    McLean, VA 22102 USA
  • (202) 971 - 3300

Interested or have questions?



Your username is the 5 digit number on your ACTION newsletter address label.